How To Scale Quickly In Business

Mini Guide on Growing Your Business

Growing a business is the number one priority for every business owner. Unfortunately, not every business owner knows exactly how to accomplish this because they have no clear plan, or lack the experience needed in growing a business and scaling it as quickly as possible.

This mini guide is just a starting point for business owners who are looking to scale and make more money year after year. Whether you’re lawyers in NY, movers San Rafael, or Houston roofing contractors, this mini guide is intended to help all business owners who are ready to scale.

1. Have a Marketing Plan

Building an audience and a following is one of the fastest ways for businesses to scale and grow. It’s important for all business owners to have a marketing plan that explicitly outlines how they will create awareness in their target audience, turn their audience into a following, and then capitalize on their following by making sales.

Business owners must consider many forms of marketing to help them scale their business. Whether it’s Search Engine Optimization (SEO), email marketing, pay-per-click advertising, Facebook ads, or Google Ads, marketing your business online is essential to grow. The most profitable forms of marketing are usually with SEO (optimizing a website so it shows up at the top of search engines when someone makes a search, ie: lawyers in Los Angeles) and a Facebook or Google ad campaign.

SEO is a great plan because your website receives organic traffic from being at the top of the search results. Ads with Facebook or Google are also highly profitable because they allow the user to narrow down the audience to a targeted group that are most likely to make a purchase.

2. Outsource

The fastest way to scaling a business is outsourcing the work that is tying up most of your time. All businesses needs sales, and in order to focus more on sales, you should be outsourcing other areas of your work that are occupying most of your time.

Business owners are stubborn when it comes to outsourcing though because their pride gets in the way. They typically want full control of the business because they treat it like it’s their baby. This can seriously negatively affect the chances of a business from growing and becoming profitable. Business owners must swallow their pride and learn to let certain things go if they wish to become successful.

Avoid the tasks that are bottle necking your business and hire employees, managers, or virtual assistance to take care of the tasks that are keeping you from scaling your business.

3. Reinvest in the Business

The old adage of “you gotta spend money to make money” is 100% the truth, expect we suggest you spending it on your business. Whatever you make in your business for the first few years should be reinvested back into the business. You want to think of your business as a small flame and the money you earn is the gasoline that you want to pour over that flame.

That means you probably won’t make a salary for a while, but that’s because you’ll need to keep the money in the business until you are comfortably making a profit. The worst thing you can do in a start up business is to siphon money from in while it’s needing to grow.

Would you rather make a small living now and risk the future of the business, or sacrifice an income for a few years until your business is thriving and you can finally cut yourself a nice paycheck? The answer to that is obviously the latter.

We hope you find this mini guide to growing your business useful. These three tips are extremely important for small business owners who are serious about growing their business. The most important thing to remember is to get outside your comfort zone, and always put the needs of the business before your own.

Three Hard Truths That You Need To Know About Owning a Business

When it comes to running a business, there is a whole lot of different reasons why so many people decide to do it. For some people, the main reason why they decide to start their own business is because they get to decide how many hours they want to work each day, while for others, it is all about being able to turn their everyday shirts and jeans into their own work clothes. You see, when you run your own company, you get to do business your own way – the way it should be done. But for many people out there, there is one inarguable reason why they decide to start their own business – because they get the opportunity to put their energy into making their own dreams come true instead of someone else’s.

However, running a business is not as easy as some people might think. What this means is that there are some startling truths that you need to get familiar with before you actually decide to start your own business. While you may already be familiar with some (if not all) of these truths, we have still decided to write about them here, because it is very important for you to get familiar with them. After all, these truths are hefty reminders that owning and running a business can be called almost anything but easy. Don’t get us wrong, running a business is absolutely worth it, but that doesn’t mean that it is easy!

Not Everyone Can Be Your Target Customer

Keep in mind that everyone is different, which basically means that not every single person that you stumble upon can be your target customer. Not even Walmart can make everyone their customer. While it is pretty easy to think how your service has a widespread appeal, that still doesn’t mean that everyone will like it.

The Customer Isn’t Always Right

Regardless of what they taught you back in school, the real truth is that the customer isn’t always right. But don’t forget that you can’t make a living without your customers either. However, it is pretty much impossible to please every single customer that you stumble upon. But don’t let this fact make you quit. Just stick to your principles and everything will be okay.

You Need To Think Like a Customer

It is pretty much safe to say that we don’t even need to explain this one, do we? While it can be pretty tempting to think like a business owner, you should still try to think like a customer. This way, you will have a much easier time understanding of what your customers expect from you.


How To Deal With Disappointments and Setbacks in Your Workplace

Almost every single entrepreneur gets disappointed at some point of their life. There are many different reasons why this happens to so many entrepreneurs out there, but the reason is almost always connected to either their business or one or more of their employees. While it can be very easy to be disappointed by your employees, it is not much harder to be the one that disappoints them either. It is no secret that disappointment is never a good thing, right? Of course it’s not, but it’s actually not our main subject here! The way you respond to disappointments and setbacks in your workplace is the real issue that we need to address here. Unfortunately, there are many leaders out there who get angry way too fast, and as a result of all that rage, they do some really bad things and punish their employees for even the slightest mistakes that they make. There is a good chance that you have already experienced something like this in your life, haven’t you?

More often than not, when an employee misses a deadline or does something similar, the first thing that their boss does is give them some sort of a punishment – whether it be demoting them or firing them on the spot. Any of these punishments is nothing more than just a premature reaction on the employer’s part. However, it is also a missed opportunity for the employer to show their employees just how good of a leader they can be. After all, your credibility as an entrepreneur is not shown by how you handle good situations – it is shown by the way you behave when something bad hits your business. With this in mind, if you truly want to be a good leader, there are some things that you need to keep in the back of your mind at all times!

Assess Your Role

Don’t forget that as a leader, you are a part of your business’ management team. What this means is that you should never make unnecessary rush decisions, because more often than not, they only make things worse. Don’t blame it all on your employees. What you should do instead is sit down and think whether or not you did something wrong, too.

Learn From Your Mistakes

It is very natural for people to get angry and lash out on just about everyone during hard times. But you should do whatever you can to stop yourself from doing something like this. Just remember that successful entrepreneurs always know how to turn bad situations to their advantage.