How To Scale Quickly In Business

Mini Guide on Growing Your Business

Growing a business is the number one priority for every business owner. Unfortunately, not every business owner knows exactly how to accomplish this because they have no clear plan, or lack the experience needed in growing a business and scaling it as quickly as possible.

This mini guide is just a starting point for business owners who are looking to scale and make more money year after year. Whether you’re lawyers in NY, movers San Rafael, or Houston roofing contractors, this mini guide is intended to help all business owners who are ready to scale.

1. Have a Marketing Plan

Building an audience and a following is one of the fastest ways for businesses to scale and grow. It’s important for all business owners to have a marketing plan that explicitly outlines how they will create awareness in their target audience, turn their audience into a following, and then capitalize on their following by making sales.

Business owners must consider many forms of marketing to help them scale their business. Whether it’s Search Engine Optimization (SEO), email marketing, pay-per-click advertising, Facebook ads, or Google Ads, marketing your business online is essential to grow. The most profitable forms of marketing are usually with SEO (optimizing a website so it shows up at the top of search engines when someone makes a search, ie: lawyers in Los Angeles) and a Facebook or Google ad campaign.

SEO is a great plan because your website receives organic traffic from being at the top of the search results. Ads with Facebook or Google are also highly profitable because they allow the user to narrow down the audience to a targeted group that are most likely to make a purchase.

2. Outsource

The fastest way to scaling a business is outsourcing the work that is tying up most of your time. All businesses needs sales, and in order to focus more on sales, you should be outsourcing other areas of your work that are occupying most of your time.

Business owners are stubborn when it comes to outsourcing though because their pride gets in the way. They typically want full control of the business because they treat it like it’s their baby. This can seriously negatively affect the chances of a business from growing and becoming profitable. Business owners must swallow their pride and learn to let certain things go if they wish to become successful.

Avoid the tasks that are bottle necking your business and hire employees, managers, or virtual assistance to take care of the tasks that are keeping you from scaling your business.

3. Reinvest in the Business

The old adage of “you gotta spend money to make money” is 100% the truth, expect we suggest you spending it on your business. Whatever you make in your business for the first few years should be reinvested back into the business. You want to think of your business as a small flame and the money you earn is the gasoline that you want to pour over that flame.

That means you probably won’t make a salary for a while, but that’s because you’ll need to keep the money in the business until you are comfortably making a profit. The worst thing you can do in a start up business is to siphon money from in while it’s needing to grow.

Would you rather make a small living now and risk the future of the business, or sacrifice an income for a few years until your business is thriving and you can finally cut yourself a nice paycheck? The answer to that is obviously the latter.

We hope you find this mini guide to growing your business useful. These three tips are extremely important for small business owners who are serious about growing their business. The most important thing to remember is to get outside your comfort zone, and always put the needs of the business before your own.

3 Tips for Managing People at Work

Management positions come with many roles and responsibilities in the workplace. One of those being managing employees and their day to day performance at work. This is a difficult task to maintain as managing people can be the most difficult job for even the best managers.

It’s a difficult responsibility because there is no clear path to managing a group of people. Employees bring their own strength and weaknesses to the workforce, and each individual is unique in their own way.

Here are three tips for managing people at work:

1. Get to Know the Person

The only way to manage people is to understand what motivates them. If a manager doesn’t know his or her employee well enough, then they won’t effectively motivate them when it matters most. This is why it’s so important for managers to spend time getting to know the employee beyond life at work. Know who they are at home, what hobbies they enjoy, what their family life is like, what they like and dislike, what their life was like before being hired.

This level of manager-employee relationship will help managers know their employees beyond the surface. It will also show employees that the people higher up on the pay scale genuinely care about them as a person, making them feel like a valuable member of the team.

It will require a lot of time and energy, but if manager want to get the most out of their employees, then they’ll need to understand who they are at their core.

2. Keep the Door Open in Your Open Door Policy

Too many times managers say they have an open door policy, yet their door is closed pretty much the entire day at the office. There is nothing more confusing to an employee who has been told repeatedly that the door is always open, but every time they need the manager, the door is always closed.

If you have an open doo policy, then actually keep your door open throughout the work day. This will make your employees feel more welcomed to come to you with questions, advice, or issues about the job.

By having the door closed, manager are portraying that they don’t have time to talk and they don’t want to be interrupted by people in the office, even though this may not always be the case.

Stand by your open door policy and keep the door open. This is an easy way to build trust with employees and will help manage the day to day work responsibilities

3. Over Communicate

Break downs in management occur because of failure in communication between manager and employee.

It’s always best to over communicate responsibilities and tasks with employees so they clearly understand the expectations. Workers can get frustrated and upset if they are given a task without clear expectations for the job. Without clear expectations, employees may not see the importance of quality in their work and completing the task on time.

Always be clear with expectations, and make sure employees understand the deliverables before being given a task. This will empower employees to go above and beyond expectations because they know what to expect.